InPowered Women Podcast

Interview of Gwen Riley, with NoviEdge

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Gwen Riley. Gwen gives an overview of what NoviEdge is: working with small business owners (2-50 employees) and helping them to overcome the overwhelm in business. NoviEdge helps in personal coaching and consulting so that they can gain the courage needed to run the business. 
With a background in business, Gwen gives insights on why it is important to leverage one’s background and use it as a value set to bring to the table. Additionally, she mentions the importance of having a plan and exit strategy while getting into business. She goes further to explain how she got started in business, and how she was able to grow a team, by leveraging on her previous experience running a business for many years, and the desire to share this experience with other business owners. 
People into business for the freedom it offers, be it financial, or time, and in the process, they get overwhelmed. NoviEdge steps in and helps business owners in the delegation and automation of processes. Finally, Gwen talks about the role mentorship played in her life by building her confidence and helping her get into business. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Gwen RileyGwen Riley, based in Lexington, KY, US, is currently a Co-Founder at NoviEdge. Gwen Riley brings experience from previous roles at GreenBox Heating & Air. Gwen Riley holds a University of Kentucky. With a robust skill set that includes Fundraising, Management, Marketing Strategy, Public Speaking, Sales Management and more.
 
Insights from this episode:
Gwen emphasizes the importance of leaning toward one’s background
The importance of having a plan and exit strategy when one starts a business
Gwen setting up her business by using people around her, understanding that you can't do something alone, and relying on people and what they can offer
Gwen sheds light on selling her company after 11 years, and why it was important for her that the value set remained the same for the new acquisition
Gwen gives a little background into starting NoviEdge, and how she has leveraged her experience in business to want to help other people
The importance of delegating and how it allows your business to grow
The role mentorship played in Gwen’s life by building her confidence, and how she got into business
 
Quotes from the show:
“When you think about what value you bring to the company, you should always make sure that whatever your value set is that you are able to create space to bring that to the table. Whatever you do that no one else does, is where you should be spending your time” – Gwen Riley, InPowered Women, Episode #10 
“When you get into business, you kinda wanna know how to get out, and I think that’s one thing that business owners never think through” Gwen Riley, InPowered Women, Episode #10 
“You do have to have a plan, but don’t stay focused on it that you won’t allow anything to come in place of some of the things” – Gwen Riley, InPowered Women, Episode #10 
“I really enjoy business. I got into what I do because I love the game of business, I love winning, I love being able to see successes in business, I love business owners”  – Gwen Riley, InPowered Women, Episode #10
“We all went into business for freedom, some kind of freedom; whether it’s financial freedom, time freedom, location freedom” – Gwen Riley, InPowered Women, Episode #10 
On mentorship, “Having those advisors around you, and having the right people around you, makes all of the difference”  – Sharon Lee, InPowered Women, Episode #10
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Gwen Riley
LinkedIn: Gwen Riley
NoviEdge: https://noviedge.com/
Gmail: gwen@noviedge.com
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Arcus Roof: Arcus Roof.  
 

Interview of Callie Murray

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Callie Murray. Callie Murray is a serial entrepreneur who has run Big Fake Wedding, been in consulting, and now writing a book! She currently runs a HR company, Same Page HR, with her business partner, Matt Tanner. In this episode, she shares her journey in HR, and what the company does from onboarding, payroll, employee issues, and offboarding, and who their ideal client is. With no HR background, Callie shares how she landed in this field through a connection with Matt Tanner, and her deep love for building businesses. While she looked at this venture from a business perspective, Matt knew of her business acumen and asked her to be his business partner. 
 
Starting as a wedding photographer, Callie branched out and started The Big Fake Wedding and its success. Callie highlights running the business and why she started the business to inspire brides and grooms, promote small businesses, and encourage healthy marriages. While she later sold the business in 2016 to a lovely couple who continued to do well with the business, she explains how burnout led to this decision.
 
Finally, Callie talks about writing her book, her love for historical fiction, and how it morphed into her journey which acted as a form of therapy. While they want to grow the company, Callie says they might sell it someday. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Callie MurrayCallie Murray is an entrepreneur and grassroots marketer whose work has been covered in dozens of news outlets, including The TODAY Show and The New York Times. She writes a series called Project Person for others pursuing businesses, side gigs, and passion projects, and she is currently pursuing publication for her debut novel. She lives in Norcross, Ga with her husband and three daughters where they are probably hosting a potluck right now.
 
Insights from this episode:
Callie’s journey into the HR field with no background in HR after running Big Fake Wedding
Pivoting from one business to another and setting clear career choices. Callie also highlights working with a founder (Jeff Shinabarger Plywood People)  and helping many small businesses as an incubator
Lessons in businesses from running a successful business 
Transferring lessons learned from Big Fake Wedding to a new venture with Matt Tanner where she is looking for a debt-free, no burnout, recurring revenue, and healthy business
After experiencing burnout from her first business, Callie has goals and directions she wants this new venture to take
Emphasis on running a healthy business and the journey to ensure that the business remains that way, avoiding burnout and staying debt-free
Finding a sweet spot between running a business, consulting and family, Callie tells of her love for potluck
 
Quotes from the show:
"It’s probably the last thing in the world that I thought I would be doing (HR), but also, I absolutely adore it!" – Callie Murray, InPowered Women, Episode #9
"I liked the idea of having a partner, the previous business was just me in the ownership role. And then I also loved that I couldn’t do the work. It’s so easy in a small business to get sucked into doing the work." – Callie Murray, InPowered Women, Episode #9
"This is what I would say to anyone, ‘I promise you, you can do anything in business if can actually provide a living for multiple humans" – Callie Murray, InPowered Women, Episode #9
“We wanted to inspire brides and grooms, promote small businesses, and encourage healthy marriages.” – Callie Murray, InPowered Women, Episode #9 
"The big goal is we wanted to have a healthy business and to be healthy business owners. I mean we wanted to grow it: I mean if you’re not growing you’re dying" – Callie Murray, InPowered Women, Episode #9 
"There is objective staff to writing and then there is very subjective staff, and I have to take feedback” – Callie Murray, InPowered Women, Episode #9
“Were you mad at me, the author, or were you mad at the character? Because if you ever get pulled out of a book till you’re frustrated with the author, that’s not good. I don’t want, when you’re reading, for you to be thinking about me, the author, but if you’re mad at that character, fantastic!” – Callie Murray, InPowered Women, Episode #9 
“I remember somebody saying start writing! The first draft is you telling the story to yourself, get it all out. Second draft is when you start telling it to somebody else.” – Callie Murray, InPowered Women, Episode #9 
“They call writing a craft, and I think it is because you’re just building and layering and it’s not just this black and white, which is how it goes.” – Callie Murray, InPowered Women, Episode #9
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Callie Murray
Website: Callie Murray
LinkedIn: Callie Murray 
Instagram: Callie Murray 
Email: https://project-person.beehiiv.com/
Same Page HR: https://samepagehr.com/
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Oxygen XL: Oxygen XL.  

Interview of Macy McNeely

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Macy McNeely. Macy McNeely, founder of Sales Girls, shares her journey from resisting her father's sales teachings to becoming a successful saleswoman in network marketing. The episode highlights the power of mastering sales skills for personal and professional empowerment, emphasizing persistence, mentorship, and effective communication. The podcast also explores the entrepreneurial mindset, comparing it to climbing a summit where true success comes from perseverance. It emphasizes the importance of emotionally engaging sales events that transform participants' beliefs and create lasting impact. Macy also discusses personal growth through sales, the benefits of group coaching, and her goal of building a $20 million business while balancing motherhood. She reflects on being a role model for her children, the influence of mentorship, and the challenges of leadership, focusing on shaping her CEO role based on personal vision while balancing work and family life.
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Macy McNeelyMacy McNeely is the vibrant founder of Sales Girls, a pioneering platform that empowers women to excel in sales and transform their lives. Rooted in persistence and effective communication, Macy has become a leading figure in sales and personal development. Initially resistant to her father’s sales lessons, she eventually embraced them, propelling her from uncertainty to success in network marketing. Macy champions mindset, perseverance, and mentorship through her sales events, coaching, and the InPowered Women podcast. Balancing her $20 million business ambitions with motherhood, Macy exemplifies how to blend professional success with family life, inspiring women to achieve their dreams and thrive.
 
 
 
Insights from this episode:
Macy McNeely’s transformative journey from resisting her father’s sales teachings to becoming a successful saleswoman demonstrates how embracing key lessons can lead to personal and professional empowerment. Her initial resistance transformed into a powerful drive for success in network marketing.
Mastering sales skills is highlighted as a crucial factor for empowerment in both personal and professional realms. Effective communication and persistence in sales can greatly impact one's financial success and personal fulfillment.
The podcast compares the entrepreneurial journey to climbing a summit, emphasizing that true success comes from perseverance and overcoming challenges, rather than seeking shortcuts or easier paths.
Emphasis on how hosting transformative sales events that engage participants emotionally is essential. The focus should be on changing attendees' beliefs and creating a vision for their future, rather than merely teaching tactics.
Emphasis placed on the importance of credibility, tone, and keeping content relevant to maintain its impact.
Group coaching is valuable for learning from others’ experiences and questions. This collaborative approach can lead to powerful personal and professional growth.
Macy reflects on her desire to be a role model for her children, blending wisdom with financial success. Her vision includes being admired and sought out for advice by her family and others.
The episode discusses the challenges of leadership and the importance of shaping one's CEO role based on personal vision. Macy emphasizes that effective leadership requires balancing professional ambitions with personal well-being and family life.
Quotes from the show:
"I grew up in a household where sales were always a part of the conversation, and my father emphasized how crucial sales skills were. At first, I resisted, but eventually, I embraced his advice, which transformed my approach and led to my success." – Macy McNeely, InPowered Women, Episode #8
"Learning to communicate value effectively was a game-changer for me. It’s not just about selling a product; it’s about selling the transformation that your product or service can bring to someone’s life." – Macy McNeely, InPowered Women, Episode #8
"Mastering sales skills has empowered me not only in my business but also in my personal relationships. It’s amazing how these skills can give you greater control over your destiny." – Macy McNeely, InPowered Women, Episode #8
"Transformative sales events are about changing beliefs and emotions, not just teaching tactics. It’s about creating a vision and inspiring participants to see a future they hadn’t imagined before." – Macy McNeely, InPowered Women, Episode #8
"Group coaching has been incredibly valuable for me. Learning from others’ questions and experiences has led to significant personal and professional growth." – Macy McNeely, InPowered Women, Episode #8
"Balancing building a $20 million business with motherhood is a challenge, but it’s all about having a clear vision and using your time wisely to achieve both professional and personal goals." – Macy McNeely, InPowered Women, Episode #8
"I want to be a role model for my children, blending wisdom with financial success. It’s important to me that they see the balance I strive for between my ambitions and family life." – Macy McNeely, InPowered Women, Episode #8
"Mentorship has played a critical role in my journey. Even mentors who don’t know they’ve influenced me have helped shape my approach and vision." – Macy McNeely, InPowered Women, Episode #8
 
Resources Mentioned:
The SalesGirls
Five-Day Sales Challenge
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Macy McNeely
LinkedIn: Macy McNeely
Youtube: The SalesGirls
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Schantz’s Home Improvement: https://schantzhomeimprovement.com/.  
 

Interview of Laure Hoffman

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Laure Hoffman. In this vibrant and inspiring episode with Laure Hoffman, a dynamic sales and leadership coach at Southwestern Consulting and founder of Work As Worship. Laure shares her journey in business coaching, leadership development, and her involvement in uplifting women through groups like Iron Forums for Women. With insights from her personal life, including her 22-year marriage, role as a bonus mom, and experiences as a grandmother, Laure offers a unique perspective on balancing professional success with meaningful personal connections. Tune in for practical advice, heartwarming stories, and empowering insights from an extraordinary woman!
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Laure Hoffman
Laure Hoffman is a dynamic sales and leadership coach at Southwestern Consulting and the founder of Work As Worship. With a career focused on advancing business and organizational objectives, Laure excels in entrepreneurial and turnaround environments, crafting visionary strategies and comprehensive plans for small businesses and social impact nonprofits. Recognized for her innovative problem-solving, exemplary work ethic, and ability to build diverse collaborations, Laure is passionate about visionary thinking, change management, and strategic leadership. As a confident, collaborative leader with a competitive drive, she takes thoughtful initiative and responsibility in all her endeavors.
 
Insights from this episode:
Laure introduces herself and shares her journey as a sales and leadership coach for Southwestern Consulting, a leadership development program leader on the West Coast, and a business consultant. Her small business, Work As Worship, encompasses these diverse roles, making her a powerhouse of knowledge and experience.
Importance of aligning personal values with business goals to create a cohesive and motivated team is highlighted.
Laure opens up about her personal life, sharing her 22-year marriage to Philip Hoffman and her role as a bonus mom to his three children. She talks about the joys and challenges of blending families and the pride she feels as a grandmother to seven grandchildren.
Emphasis on the role of continuous learning and professional development in maintaining a competitive edge in the market.
Discussion surrounding her involvement in various women's groups, including Iron Forums for Women, where she supports and uplifts women of faith in their business endeavors.
Insightful tips on business and leadership coaching shared.
Explanations surrounding the value of servant leadership are provided alongside how leading by example can inspire and empower team members to perform at their best.
Quotes from the show:
"Aligning personal values with business goals not only creates a cohesive team but also drives motivation and commitment." – Laure Hoffman, InPowered Women, Episode #7
"The most successful leaders are those who listen actively and prioritize empathy in their interactions." – Sharon Lee, InPowered Women, Episode #7
"Continuous learning and professional development are essential to staying ahead in the ever-evolving market landscape." – Laure Hoffman, InPowered Women, Episode #7
"Building strong relationships with clients and stakeholders is crucial for fostering trust and ensuring long-term success." – Laure Hoffman, InPowered Women, Episode #7
"Embracing diversity and inclusivity within an organization not only enriches the company culture but also drives innovation and growth." – Sharon Lee, InPowered Women, Episode #7
"Resilience and adaptability are the cornerstones of overcoming challenges and achieving business objectives." – Laure Hoffman, InPowered Women, Episode #7
"Servant leadership, where you lead by example, can truly inspire and empower your team to reach their highest potential." – Laure Hoffman, InPowered Women, Episode #7
 
Resources Mentioned:
Leaders Eat Last by Simon Sinek
Servant Leadership Institute
Iron Forums for Women
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Laure Hoffman
LinkedIn: Laure Hoffman
Email: lhoffman@southwesternconsulting.com 
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, Franklin County Industrial Building Authority: http://www.thinkfranklin.com.

Interview of Cheryl Smith, State of GA Agritourism Manager and Membership Coordinator

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Cheryl Smith, an agritourism manager for the Georgia Department of Agriculture. Sponsored by Cantsink, the episode delves into Cheryl's 30-year career in promoting Georgia’s agritourism, including the growth of the Northeast Georgia wine industry and various farm-based attractions. Cheryl shares her journey from nursing to tourism, emphasizing her passion for working with people, her admiration for farmers, and the importance of networking. Cheryl elaborates on the Georgia Grown initiative, which connects local agricultural products with consumers and markets. She highlights the success story of Cloudland winery and discusses the broader impact of agritourism in Georgia. Additionally, Cheryl touches on the personal satisfaction derived from engaging with nature and supporting local communities, and her commitment to mentoring and the diverse career opportunities in agriculture. The episode celebrates Cheryl's significant contributions to agritourism and concludes with her encouraging listeners to explore Georgia's agritourism offerings.
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Cheryl Smith
Cheryl Smith is an agritourism manager for the Georgia Department of Agriculture with 30 years of experience. Originally a nurse, she shifted to tourism, significantly contributing to the Northeast Georgia wine industry and various farm attractions. A key player in the Georgia Grown initiative, Cheryl connects local agricultural products with consumers and markets. She is admired for her networking skills, mentorship, and dedication to promoting diverse career opportunities in agriculture. Cheryl's passion for nature and local communities makes her a cherished advocate for Georgia's agricultural heritage.
 
Insights from this episode:
Cheryl Smith has a rich 30-year career in agritourism, marked by significant contributions to Georgia's agricultural and tourism sectors.
Originally trained as a nurse, Cheryl found her passion in tourism and has since become a pivotal figure in promoting agritourism.
Emphasis is placed on the key role Cheryl had in the growth of the Northeast Georgia wine industry and various farm-based attractions, showcasing her influence in the sector.
Cheryl is deeply involved in the Georgia Grown initiative, which connects local agricultural products with consumers and markets, enhancing the agritourism community.
Emphasis is placed on networking and how it allows for connections to be built across industries.
Cheryl's work extends beyond promotion; she is passionate about mentoring aspiring professionals and advocating for diverse career opportunities in agriculture.
Cloudland Winery stands as a testament to agritourism's positive impact, illustrating Cheryl's commitment to showcasing success stories in the field.
Cheryl emphasizes the personal satisfaction derived from engaging with nature and supporting local communities through agritourism initiatives.
Her enthusiasm and significant contributions continue to inspire many, making her a cherished advocate for Georgia's agricultural heritage.
Quotes from the show:
"Things kind of come and go are circular. It's really cool how you can meet people and you don't even know anything about them and then you find out all these other things when you're working with them.” – Cheryl Smith, InPowered Women, Episode #6
“... people think wineries are about getting drunk or drinking. It's not, it's about socializing, it's about talking with each other without the phones in your face." – Cheryl Smith, InPowered Women, Episode #6
 
Resources Mentioned:
Georgia Grown
A Fork In The Road TV
Georgia Department of Agriculture
Georgia Grown Innovation Center
Cloudland Winery
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Cheryl Smith
LinkedIn: Cheryl Smith
Website: Georgia Agritourism
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, CANTSINK: https://www.cantsink.com/. 

Interview of Tonya Powers, Executive Director, Franklin County Industrial Building Authority

Episode Summary:
In this episode of the InPowered Women Podcast features Tonya Powers, the Executive Director of the Franklin County Industrial Building Authority. They reflect on how they met through shared interests and Senator Frank Yen. Tonya discusses her journey from the solar energy industry to economic development. She emphasizes the importance of mentors and relationships in her career, highlighting her role in bringing businesses to Franklin County. Tonya's proactive approach, despite initial self-doubt, led her to success, showcasing the power of mindset in achieving goals. Tonya reflects on difficult times in her career, including facing opposition and panic attacks, yet finding strength and resilience. She discusses collaborative efforts in economic development, particularly in attracting businesses from other countries. The conversation shifts to workforce development, highlighting partnerships with educational institutions and the importance of mentorship. Finally,  Tonya introduces a new project called "WOW" (Women of the Workforce), aimed at empowering women from diverse backgrounds by providing access to resources and opportunities.
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Tonya Powers
Tonya Powers is a dynamic force driving economic development in Franklin County. With a background in the solar energy industry, Tonya's journey to becoming the Executive Director of the Franklin County Industrial Building Authority is marked by determination and resilience. She's not just about bringing in new businesses; Tonya understands the power of relationships and mentorship, which she credits for much of her success. Despite facing challenges like opposition and panic attacks, she remains undeterred, focusing on collaborative efforts to uplift her community. Tonya's latest project, "WOW" (Women of the Workforce), reflects her commitment to empowering women with access to resources and opportunities. With her proactive approach and infectious energy, Tonya is making waves and inspiring others to do the same.
 
Insights from this episode:
Emphasis is placed on the need for follow-up after providing information or resources, ensuring that individuals leave with clear next steps and accountability mechanisms in place.
Tonya highlights the significance of collaboration and mentorship in her career journey, underscoring how these relationships have been instrumental in her success.
Resilience of a proactive mindset is emphasized. Despite facing challenges such as opposition and panic attacks, Tonya demonstrates resilience and a proactive mindset, focusing on solutions and pushing forward in her endeavors.
The importance of the role of education in empowering individuals, particularly women, by fostering partnerships with educational institutions and providing access to resources that facilitate personal and professional growth.
Discussion surrounding a focus on economic development and workforce initiatives ensues: Tonya's work centers around economic development and workforce initiatives, aiming to bring businesses to Franklin County and empower women through projects like "WOW" (Women of the Workforce).
The importance of personal wellness and self-care is discussed, highlighting activities like running and spending time outdoors as crucial for maintaining mental well-being and productivity.
Quotes from the show:
“I remember saying that no matter what happens, no matter what my mindset is, no matter what is what I'm facing in the community, no matter what opposition I'm up against, I cannot let that impact like how I see what I do and how I know that I know that I know what I'm good at and it may not be a lot but what I am good at, that's what I'm gonna use, right?” – Tonya Powers, InPowered Women, Episode #5
“And so, you know, there's, there's, there were, there were long stretches of times where I was like, I don't have any wins right now in my mind. But when I stepped back and I looked like collaboratively at like everything, the big picture, everything that was going on. I was like, it took that day and it took that day and it took that day and invite them all together. Now we've got this great experience that's happened here and now it's just a matter of like, telling our story, right?" – Tonya Powers, InPowered Women, Episode #5
"I remember saying, why would anybody want to do that? You know, it's not something that I'm interested in doing. And the chamber world was fun and it was just fun and economic development was way more work and just a lot. And I was like, who would want to do that? But he, he did a great job at, you know, transitioning me. And when I say a great job transitioning me, he basically took his foot and kicked me out of the nest and said, come and so I'm very, I'm, I'm very thankful for that because I never would have stepped into this role.” – Tonya Powers, InPowered Women, Episode #5
“Every role I've ever worked in was like a male-dominated field ever. And when I say male-dominated, I can almost like say that term loosely. Now, because I feel like that's changing so rapidly.”  – Tonya Powers, InPowered Women, Episode #5
“And, and it was only, it was built during my greatest opposition when I was literally suffering the most in every, every area, you know. And, that, like, built so much, you know, professionally for me that I'm like, I, I could not do my job today if I had not had that time of what I felt like was the death of my career.” – Tonya Powers, InPowered Women, Episode #5
“A great example in March of this year, I was on, I was part of the SEDC, which is the Southeast Economic Development Council. I was with their Korean delegation and we went, visited a week in Seoul, Korea. We went back and forth with an iPhone for probably two hours in one of the meetings that I had, which was great. It was so good. They needed one person that would sit down and Google translate with them for two hours and tell them the benefits of doing business in the state of Georgia in the United States. That for me was like the greatest because, and that's what led me into,, a lot of the things that we're kind of like trying to work on now, you know, and just trying to bring to life, you know, how can we find people that don't understand the value that they carry and the greatness inside of them and just rip it out of them and put on the flatter and say, look what you're doing, like, look how great you are, you know."  – Tonya Powers, InPowered Women, Episode #5
 
Resources Mentioned:
WOW (Women of the Workforce)
Camp Amplify
The Department of Labor
The University of North Georgia
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Tonya Powers
LinkedIn: Tonya Powers
Website: Franklin County Industrial Building Authority
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, Camp Amplify: www.CampAmplify.org.

Interview of Dana Clare Redden, Founder, Solar Stewards

Episode Summary:
In this episode of the InPowered Women Podcast, Dana Clare Redden, founder of Solar Stewards, and Sharon discuss solar energy's profound impact, particularly in marginalized communities. Dana recounts founding Solar Stewards in 2016 to align corporate renewable goals with local projects, touching on topics like Renewable Energy Credits, involvement in the Georgia Solar Energy Association, and legislative victories such as House Bill 57. They delve into the current solar energy landscape in Georgia, addressing challenges like rising power rates and the importance of accessibility, especially for marginalized groups. Dana underscores the economic benefits and career opportunities in the clean energy transition, while emphasizing the significance of diversity, inclusion, and mentorship in the industry. Despite obstacles, they express optimism about the future of renewable energy and highlight the role of entrepreneurship. The conversation concludes with Dana sharing her interests outside of work and encouraging listeners to connect with Solar Stewards for further information and resources.
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Dana Clare Redden
Dana Clare Redden is a visionary leader in renewable energy, known for her commitment to sustainability and social equity. Founder of Solar Stewards, she bridges corporate goals with underserved communities, notably in Georgia. Her journey began with a realization of the need for solar projects in overlooked areas, leading to the establishment of Solar Stewards in 2016. Dana advocates for inclusive policies like House Bill 57 and fosters industry growth through initiatives like the Georgia Solar Energy Association. A strong proponent of diversity and mentorship, Dana's leadership inspires positive change in the renewable energy sector, driving towards a brighter, more equitable future.
 
Insights from this episode:
Dana discusses the implications of policy impact on solar accessibility, specifically of a 12% power rate increase approved by Georgia Power, juxtaposing it against incentives for solar energy, which highlights the increasing accessibility of solar power despite rising rates.
Conversation surrounding the disproportionate impact of rising energy costs on marginalized communities, particularly in Atlanta, where high energy burdens exacerbate existing income inequality, emphasizing the urgency to address these disparities.
Dana advocates for empowering communities through technology by leveraging technology to not only lower energy bills but also create economic opportunities within communities, suggesting that the clean energy transition could spark new career paths and alleviate financial burdens.
The influence of macroeconomic factors like inflation and supply chain issues on energy costs, stressing the importance of shielding vulnerable communities from the adverse effects of such trends is recognized by Dana and Sharon.
Dana highlights entrepreneurship as a driving force behind the clean energy transition, emphasizing its role in job creation, economic growth, and community development, particularly for historically excluded groups.
Emphasis is placed on the importance of women's leadership and mentorship in the renewable energy sector, advocating for collaborative spaces where women can support and empower each other.
Discussion surrounding the significance of mentorship in navigating challenges within the industry, emphasizing the importance of experienced professionals supporting and guiding newcomers.
Despite challenges, Sharon and Dana, express a collective optimism about the future of renewable energy, highlighting the progress made through collaboration and collective action, while encouraging listeners to engage in the clean energy movement.
 
Quotes from the show:
“Well, you know, me from those days starting out at in Georgia doing distributed generation solar and just taking a look around the market, it became obvious that some of the projects in the communities that I know that we care so much about those historically excluded communities, those low and moderate income communities, you know, really needed additional help in getting some of these projects done.” – Dana Clare Redden, InPowered Women, Episode #4
"And then to go into Georgia specifically, you know, Georgia Power is required to go through this rate study every three years called the Integrated Resources Plan IRP." – Sharon Lee, InPowered Women, Episode #4
"There's an adage, it's expensive to be poor… When we can use technology to lower their bill, give them that control over their power, but also include more economic opportunities." – Dana Clare Redden, InPowered Women, Episode #4
"You know, I don't want to be doing this until I die. I'd like to retire. And so, you know, I am looking forward to this next generation to kind of pass the torch to." – Dana Clare Redden, InPowered Women, Episode #4
“There's no reason for women that are entering this field or workforce in general to re-invent these wheels." – Sharon Lee, InPowered Women, Episode #4
 
Resources Mentioned:
Georgia Solar Energy Association
Solar Energy Industries Association (SEIA)
Lee Peterson
Federal Energy Regulatory Commission (FERC)
Inflation Reduction Act (IRA)
Justice 40 Initiative
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Dana Clare Redden
LinkedIn: Dana Clare Redden
LinkedIn: Solar Stewards
Website: Solar Stewards
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Schantz Home Improvement: www.SchantzHomeImprovement.com for all of your exterior home improvement needs.

Interview of Stephanie Choury, Enterprise Account Manager, Buckman

Episode Summary:
In this episode of the InPowered Women Podcast, sponsored by Superior Water Services, host Sharon Lee speaks with Stephanie Choury from Buckman Digital Water. Stephanie shares her journey from history major to enterprise account manager, breaking barriers in water treatment. We explore her involvement with Women of Water, discuss Cheryl Sandberg's "Lean In", and reflect on pivotal moments of resilience.
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Stephanie Choury
Stephanie Choury is a leader in industrial water treatment, known for innovation and empowering women in male-dominated fields. With 15+ years in water treatment, she advances digital solutions and diversity. Initially a history student, Stephanie transitioned to water treatment, driven by her passion for technology and chemical engineering. Currently an Enterprise Account Manager at Buckman Digital Water, she drives digital innovations, enhancing efficiency and performance. Stephanie actively supports women in water treatment through mentorship and advocacy, promoting diversity and inclusion. Outside work, she enjoys family time and socializing. Stephanie's dedication to excellence and empowering women has made her a trailblazer in the industry.
 
Insights from this episode:
This podcast episode highlights unstoppable female leaders and expresses gratitude to the sponsor, Superior Water Services.
Discussion of Stephanie’s role as an enterprise account manager at Buckman Digital Water, focusing on digital 4.0 initiatives to enhance water treatment efficiency.
Discussion surrounding the benefits of Buckman's digital solutions for water treatment efficiency.
Stephanie's involvement in the Women of Water committee and the aim to support women in leadership roles in the water treatment industry, is highlighted.
Emphasis is placed on the importance of mentorship, both from men and women, in career development.
 
Quotes from the show:
“...Dedicated to protecting their customers equipment against scale correct and biological fouling, ensuring optimal performance and longevity and sponsors like Superior Water Services that allow us to continue bringing you empowering stories of women in leadership positions and fostering a community of support and mentorship.” – Sharon Lee, InPowered Women, Episode #3
“And that's where the acumen software platform can ingest as well as store data that these water treatment sites use daily but more efficiently with the data being in one location and not only showcasing data points but also gaining a team of experts who help triage their alarms, looking at notifications and summarizing where their sites can focus on their next site service. With this, we allow water treaters, the capability to customize all of this data in one report as well as one platform.” – Stephanie Choury, InPowered Women, Episode #3
“This is a very inclusive group and our goals are to support women in their knowledge and skill set, encourage women to pursue leadership roles within the Association of Water Technologies, placing their knowledge in their employment, pursue their leadership there, creating a sense of belonging to the association as well as the industry itself.” – Stephanie Choury, InPowered Women, Episode #3
“We can only continue to grow if we include each other and help to find and shape the next chapters.” – Stephanie Choury, InPowered Women, Episode #3
“Women are collaborative by nature.” – Sharon Lee, InPowered Women, Episode #3
“Some of the things that stood out was performance bias, skill sets being viewed differently between a man and a woman and really feeling comfortable with being uncomfortable, understanding that it's OK to own our achievements, allowing ourselves to not doubt our abilities, but also showcase that there are going to be some of those performance biases. But understanding it and recognizing it bringing to the table, a lot of the things that we offer to our organizations.” – Stephanie Choury, InPowered Women, Episode #3
“There's lean in circles that you can implement within your own professional organization as well as you can take it as far as your own personal group, how you and I are talking showcasing some of those pieces into our women of water committees and or bringing it to my company talking about how do we continue these conversations?” – Stephanie Choury, InPowered Women, Episode #3
“We stood up and defined ourselves together, empowering each other and making a stance." – Stephanie Choury, InPowered Women, Episode #3
 
Resources Mentioned:
Buckman Digital Water
Lean In by Sheryl Sandberg
Women of Water
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.netLinkedIn: Sharon Lee
 
Stephanie Choury
LinkedIn: Stephanie ChouryLinkedIn: Buckman Digital Water Website: Buckman Digital Water
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
This episode was produced and managed by Podcast Laundry.

Interview of Annie Lu, CEO and Co-founder of H2Ok Innovations

Episode Summary:
In this episode of the InPowered Women podcast, host Sharon Lee interviews Annie Lu, CEO of H2Ok Innovations, a company revolutionizing industrial liquid management. Annie shares her journey growing up in a manufacturing family and co-founding H2Ok Innovations with her brother, driven by a passion for improving the industry. They discuss the company's focus on data-driven decision-making, utilizing IoT technology for real-time insights and efficiency gains. Annie emphasizes the importance of being prepared and building a solid infrastructure to support growth, highlighting the significance of working on the company, not just in it. She also addresses the unique challenges she faces as a female leader in male-dominated industries and underscores the value of authenticity and diversity in entrepreneurship. Annie delves into the power of mentorship and her commitment to supporting other women founders, advocating for collaborative partnerships to drive sustainability. Additionally, she shares her passion for Formula One (Motorsports) and pageants, highlighting the lessons learned in teamwork, authenticity, and branding. Sharon praises H2Ok Innovations' culture of empathy and problem-solving, predicting continued success in driving innovation and sustainability within the manufacturing sector.
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women’s podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Annie Lu
Annie Lu, CEO of H20k Innovations, is a visionary entrepreneur and advocate for authenticity, navigating the male-dominated realm of venture capital with determination and empathy. Rising above bias, she champions diversity and empowers others to embrace their uniqueness. Through her leadership at H20k Innovations, Annie fosters a culture of creativity and empowerment. Beyond her business ventures, Annie is a dedicated mentor and philanthropist, supporting aspiring entrepreneurs, especially women and girls. Her passion for sustainability drives her collaborative efforts to address environmental challenges.
 
Insights from this episode:
Introduction of the podcast by Sharon Lee, focusing on sharing insights and stories from female business leaders.
Introduction of Annie Lu, CEO and co-founder of H2Ok Innovations.
Discussion about Annie's background in manufacturing and her passion for improving the industry.
Explanation of why H2O K Innovations focuses on industrial liquids and fluids, highlighting the lack of data and decision-making based on real-time information.
Explanation of Internet of Things (IoT) and its role in H2Ok's system, involving sensors, data processing, and machine learning for optimization.
Discussion on how H2Ok's solution helps save resources, improve efficiency, reduce waste, and enhance quality in manufacturing processes.
Overview of how H2Ok's technology addresses challenges in the manufacturing industry and contributes to sustainability goals.
Discussion on security measures implemented by H2Ok to protect data and ensure the reliability of their solutions.
Strategies for scaling and managing the business, including building infrastructure, empowering the team, and fostering a culture of continuous improvement and innovation.
Discussion of navigating male-dominated industries
Emphasis on embracing authenticity and empathy, especially the importance of caring about people's real problems and unique perspectives in problem-solving.
Discussion surrounding the power of mentorship: Annie acknowledges the crucial role of mentors in her journey as a founder and actively engages in mentorship herself: supporting college women, elementary school students, and other women founders, aiming to pay it forward.
Discussion surrounding the role of businesses in addressing environmental challenges and the misconception that sustainability doesn't make business sense.
Quotes from the show:
“And so this is why we are really excited to be in this space because not only are we helping our partners through technology, be able to help them meet their sustainability goals and their same target, so making social impact as well as driving efficiency, ultimately improving the bottom line, improving the top line… And for us really, our focus is sustainability and you know, business sense never is mutually exclusive.” – Annie Lu, InPowered Women, Episode #2
“I think that is a reason why this has resonated with major manufacturers, dominating the industrial space… is this relentless hunger of uncovering real problems and developing solutions to actually solve problems. And so that's, you know, really that, that hunger, that empathy of how do you actually uncover those problems is something we approach every single conversation with no matter if we're talking to an executive of, you know, a fortune 200 company to a, you know, site operator on the shop floor. We come in in every single conversation with respect with empathy and with an open mind of really uncovering true problems that exist in this space.” – Annie Lu, InPowered Women, Episode #2
“It's really important to take a step back and be building like you're working in the company, but you're also working on the company. And I think that aspect of working on the company is really important to make sure that you're able to properly, grow and have the structures to be able to grow. I think that's something that we have focused on the H20k innovations and we'll continue to do so, it's creating the proper infrastructure and process to do that.”  – Annie Lu, InPowered Women, Episode #2
“We have this aspect of authenticity and creativity and empowerment in our team that yes, we are different and we come in with an immense amount of, again, empathy and humility in every single conversation we have with any person..."  – Annie Lu, InPowered Women, Episode #2
"What makes us different is an asset in what allows us to continue innovating and being at the forefront of this industry."  – Annie Lu, InPowered Women, Episode #2
“Embrace who you are and like, you know, what makes you different because again, that's an asset, what you bring to the table and so I, I think that there's no shortage of challenges that come with it, but also an immense amount of opportunity as well.” – Annie Lu, InPowered Women, Episode #2
“You have this mindset of continuous improvement and never complacency." – Sharon Lee, InPowered Women, Episode #2
“I think an issue, a reason that there's been unfortunately not as much movement in this space, in sustainability globally as we hope to is because when we think of sustainability, we oftentimes think of governments, right, like I will rely on governmental leaders to be able to do this. But really the public sector and the private sector go hand in hand in terms of the ability to make impact… I think that it's a mistake that sustainability is oftentimes thought of something that doesn't make business sense and I think it doesn't have to come up that way.” – Annie Lu, InPowered Women, Episode #2
 
Resources Mentioned:
H20k Innovations
Strong Girls
The Girl Campaign
Greentown Labs
100 Plus Accelerator
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
Annie LuEmail: annie@h2okinnovations.com
LinkedIn: H20k Innovations
Website: H20k Innovations
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
This episode was produced and managed by Podcast Laundry.

InPowered Introduction

Episode Summary:Get ready to dive into the vibrant world of unstoppable female leaders with the InPowered Women's podcast! Hosted by Sharon Lee, principal of Pinnacle Strategic Advisors, this debut episode kicks off with infectious energy and enthusiasm. Sharon shares her own journey through the wild and wonderful realms of sales and marketing, donning various hats from advertising to solar energy systems sales. But her ultimate leap into entrepreneurship with her own marketing consulting firm sets the stage for this thrilling podcast adventure. As Sharon reveals her passion for helping businesses tell their stories effectively, she invites listeners to join her in celebrating the incredible women leading the charge in male-dominated industries. From manufacturing facilities to technology companies, each story is a testament to resilience, innovation, and the power of community. With a sprinkle of fun and a dash of inspiration, the InPowered Women's podcast promises to be a joyous ride through the triumphs and transformations of fearless female trailblazers. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women’s podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Insights from this episode:
Introduction to host, Sharon, and the Inpowered Women’s podcast
Discussion of Sharon’s entrepreneurial journey beginning with diverse roles in sales and marketing, spanning industries such as advertising, magazine publishing, and solar energy systems sales, culminating in the founding of her own marketing consulting firm.
Emphasis the purpose and goal of the podcast: to help businesses effectively tell their stories. It delves into the journeys of remarkable women leaders, particularly in male-dominated industries, highlighting their climb to success and the challenges they overcome.
Sharon concludes with a call to action by encouraging listeners to embrace their ambitions fearlessly, inviting them to join the journey of empowerment and inspiration.
 
Quotes from the show:
“I decided to take a leap and start my own marketing consulting firm… You see there are countless marketers out there. What would set me apart? And then I realized something crucial, anyone willing to invest in my services would likely already have a website, social media presence, maybe even a dedicated marketing team. But here's the thing, having a presence in the marketplace doesn't necessarily mean you're telling your story effectively. That's where I come in. My role is to help with the sizzle the extras to help you bring your story to life. So, launching this podcast is an extension of that idea.I want to hear about the incredible companies that women are leading.” – Sharon Lee, InPowered Women, Episode #1
“​​As we embark on this podcasting journey together, you'll get to know not only the amazing women we feature but also the person behind the microphone. Me, I'm excited to learn right alongside you to be inspired by these remarkable stories and to foster a community of empowered women who support and uplift each other.” – Sharon Lee, InPowered Women, Episode #1
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
This episode was produced and managed by Podcast Laundry.