InPowered Women Podcast

The InPowered Women’s Podcast is the Behind-the-Scenes exclusive of the stories of unstoppable female leaders who excel, uplift and do the work to secure a clearer path for female leaders in the future. Driven by her own experience as a marketing and sales executive, Sharon Lee leads conversations that unpack the challenges and strategies that have led to amazing breakthroughs. Prepare to be empowered to live life on your own terms and take that next leap! To book your free strategy session email us at sharon@pinnaclestrategicadvisors.net

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Episodes

Saturday Mar 15, 2025

Episode Summary:
In the latest episode of the InPowered Women’s Podcast, host Sharon Lee sits down with Kara Willis, founder of The Mastermind Collective. Kara shares insights into what The Mastermind Collective is all about, her career journey, and what inspired her to start this movement.
 
Kara delves into how she’s building a community for women in business through her organization and curated supper clubs, designed to meet individual needs and foster deeper connections with like-minded people. She also highlights the power of a strong community and friendships when navigating major career changes. Finally, Kara wraps up by sharing how having a mentor in her corner made a difference — someone who cheered her on throughout her career.
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners, encouraging them to pursue their aspirations fearlessly.
 
Kara Willis
Kara Willis is the founder of The Mastermind Collective. A former Fortune 100 global corporate professional turned community builder and coach, she now helps women in business achieve the same level of success and results that high-performing employees do in global companies.
 
Insights from this episode:
What the Masterminds Collective is
Kara’s career history
Establishing Kara’s networking events and why she started her supper clubs
What sets her supper clubs apart from the rest
The importance of creating solid relationships and community
Benefits of joining her online community
 
Quotes from the show:
“That’s the beautiful thing about having women in your inner circle; they can cheer you on and then back it up right with reassurance” – Kara Willis, InPowered Women, Episode #14 
“As an entrepreneur, you can be in consumption mode till eternity” – Kara Willis, InPowered Women, Episode #14 
“I feel like the best thing that could be said — that I would want anything I touch to be known for — is that there are kind people who are also high performers and go-getters in the room, and that they are approachable, collaborative, and easy to connect with” – Kara Willis, InPowered Women, Episode #14 
“[On the supper club] It nurtures that part of you that just wants that connection where you feel like you can go deeper and form relationships” – Kara Willis, InPowered Women, Episode #14 
“Your next job, your next client is gonna come from a relationship. Your next employee is gonna come from creating a relationship for your next opportunity” – Kara Willis, InPowered Women, Episode #14 
“If relationships are the foundational core of every aspect of me moving forward to hit my goals, how can I pull more of these relationships towards me?” – Kara Willis, InPowered Women, Episode #14 
“Having someone who believes in your highest self and maintains that vision for you, even when you don’t always see it yourself, is just so empowering” – Kara Willis, InPowered Women, Episode #14 
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Kara Willis
LinkedIn: Kara Willis
Instagram: Kara Willis
Masterminds Collective
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
Thank you to this episode's sponsor, Perfect Search www.perfectsearch.com
 
This episode was produced and managed by Podcast Laundry.
 

Saturday Feb 15, 2025

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee is celebrating a one-year anniversary in podcasting. She looks back on her journey, what it took to start her business, the challenges she encountered, and the lessons therein. With a passion for sharing and elevating women in the workforce, Sharon wants to share women's stories, their challenges and the lessons they have learned. In this episode, she thanks the incredible and powerful women who have graced her podcast and shared nuggets of wisdom through their journey in entrepreneurship. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners, encouraging them to pursue their aspirations fearlessly.
 
Insights from this episode:
Sharon Lee, celebrating her one-year anniversary in podcasting and reflecting on the journey that has been
The importance of taking a leap of faith and getting started
Sharon Lee, on launching her business and the lessons learned
The importance of community when building a business
Looking back at guests Sharon has hosted this year and sharing their powerful insights
 
Quotes from the show:
“We, all of us women, are inclined to take that first leap and put ourselves out there. Even when we are not sure of ourselves, we fake it till we make it! And I can attest to that” – Sharon Lee, InPowered Women, Episode #13 
“Taking the leap isn’t always easy, but the rewards can be so overwhelmingly wonderful. Sometimes your leap means re-inventing yourself, maybe that’s a personal reinvention, or it could be within your own company, other times it’s just a pivot” – Sharon Lee, InPowered Women, Episode #13 
“Confidence and fortitude are essential in any business endeavour, but they are even stronger when you have a supportive community around you” – Sharon Lee, InPowered Women, Episode #13 
“Each of these women (her guests) has taught me something valuable, from leadership to perseverance, reinvention to pivoting: it’s all part of this beautiful journey we are on as business leaders” – Sharon Lee, InPowered Women, Episode #13 
“I have a passion for elevating women in the workforce, sharing your stories: the defeats, the challenges and learning about the ways you have been supported” – Sharon Lee, InPowered Women, Episode #13 
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.

Interview of Tiffany Foster

Sunday Jan 19, 2025

Sunday Jan 19, 2025

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Tiffany Foster. In this episode, Tiffany talks about her love for design and going to school to pursue this. While in school, her journey was not easy, and she questioned her decision, but she found a community that she leaned on and that helped her navigate that season. While on her educational journey, she received scholarships and met many incredible women in the tech space who were very instrumental to her. 
 
Through this inspiration and support from her mentors, Tiffany was motivated to start Women 4 Mentors, an organization that creates a space for women to be supported and encouraged. This organization is geared towards offering scholarships to women and creating a supportive community for women. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Tiffany Foster
Tiffany Foster is the owner of Aurelia Lux Fine Jewelry, which is a jewelry store that delves into the captivating world of fine jewelry, exploring the stories, trends, and trusted sources behind the most exquisite pieces. She is a dynamic leader who serves as the president of Women 4 Mentors, a dedicated organization focused on empowering women through mentorship. With a blend of leadership, teamwork, problem-solving, and self-starting qualities, Tiffany excels in fostering collaboration in today's ever-changing world. Based in the scenic mountains of Asheville, North Carolina, Tiffany draws inspiration from her surroundings and leverages her expertise in web accessibility to drive positive change. 
 
Tiffany is passionate about investing in the community. She intends to contribute to cultivating a thriving local community and encourage others in the technology field. She is a member of the AAUW-STEM Committee and the National Society of Leadership and Success. 
 
Insights from this episode:
What Aurelia Lux is and Tiffany’s connection to jewellery
Tiffany’s transformative journey of receiving scholarships and entering a world filled with incredible women
The value of putting yourself out there and the opportunities that arise as a result
The role of community in fostering connections and uplifting one another
The importance of networking in a career
Tiffany’s journey in founding Women 4 Mentors and the goals she aims to achieve through the organization
Quotes from the show:
“I think that we do thrive in community. Finding your lane, and then finding your people, those are two of those things that your anxiety levels go like ‘okay!’” – Sharon Lee, InPowered Women, Episode #12
“It’s amazing when you put yourself out there, what you really can do” – Tiffany Foster, InPowered Women, Episode #12
“It’s always amazing how women meet women; they are lifting each other up, and these types of connections just organically happen” – Sharon Lee, InPowered Women, Episode #12
On networking, “It’s just so funny how the world seems so big and yet it gets smaller and smaller” – Tiffany Foster, InPowered Women, Episode #12
“It’s not one person that really makes the impact, it’s really when we all come together, when we all support each other. Many hands make light work” – Tiffany Foster, InPowered Women, Episode #12
“When we can come together, and when we can encourage each other, we really can rise there. I think there is something special that women can offer each other” – Tiffany Foster, InPowered Women, Episode #12
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Tiffany Foster
LinkedIn: Tiffany Foster
Women 4 Mentors LinkedIn: Women 4 Mentors
Aurelia Lux Collection: https://aurelialuxcollection.com/
 
Subscribe to our podcast + download each episode on Spotify, Podbean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, Jeff Cunningham, Partner, Bradley: https://www.linkedin.com/in/jeffcunninghamoutsidegc/ 

Interview of Joy Gendusa

Friday Dec 06, 2024

Friday Dec 06, 2024

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Joy Gendusa. In this episode, Joy gives insights into how the idea of PostcardMania was born, and how she was able to grow the company from a start-up, with no capital, to a behemoth of approximately 388 staff members. She delves into learning from her mistakes, especially in marketing and using that to her advantage and increasing her revenue.
Joy shares the importance of putting in the work, and not letting challenges come in the way, her natural progression from marketing to online ads, and how she was able to maintain longstanding relationships at work. Finally, she closes off by giving a piece of advice to other upcoming female leaders, and how she unplugs from work. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Joy GendusaJoy Gendusa is more than just a marketer. She is a successful entrepreneur, accomplished speaker, business owner, author and philanthropist. She founded PostcardMania in 1998 with only a phone, a computer and her own marketing savvy — no capital injections or outside funding whatsoever.
 
Insights from this episode:
Insights into what PostcardMania is and how it was born
Growing PostcardMania from a start-up for 26 years to a behemoth with approximately 388 staff members 
Starting as a graphic designer, Joy highlights how she built her company
The importance of putting in the work, despite challenges that may come your way 
The importance of identifying gaps in businesses and being ahead of other entrepreneurs
Joy Gendusa’s advice for young female leaders
Why it is important to cultivate long-standing relationships at work
What makes a successful postcard campaign and why postcards are important in marketing
 
Quotes from the show:
“The size, not the quality of an organization’s mailing list and the number of mailings to it, determines the gross income of that organization” – Joy Gendusa, InPowered Women, Episode #11 
“I definitely always felt like somebody knows better than I know. And there are so many people who know better than I know, to be truthful. I try never to be the smartest person in the room because I need to learn and grow” – Joy Gendusa, InPowered Women, Episode #11 
On a successful postcard campaign: “You need a really good headline that immediately communicates either what the product or service is, or what the benefit is, or what problem does it solve for the recipient.” – Joy Gendusa, InPowered Women, Episode #11 
“Do not try to close the sale on a postcard. The whole point of a postcard is to get somebody to reach so that you can collect the identity of that person and follow up with them for the rest of their lives until they close!” – Joy Gendusa, InPowered Women, Episode #11 
“One of my successful actions as an entrepreneur I would say is kind of staying one step ahead of other people in the industry” – Joy Gendusa, InPowered Women, Episode #11 
“My advice is to check yourself before starting your day with your employees, with your clients, with yourself and change your attitude because that is in your control” – Joy Gendusa, InPowered Women, Episode #11 
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Joy Gendusa
LinkedIn: Joy Gendusa
PostcardMania: https://www.postcardmania.com
Email: joy@gendusa.postcard.com
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, Hopewell Farms Georgia: Hopewell Farms.  
 
Please note: If you mention the InPowered Women Podcast, you can get 10% off Spring Team Building!
 
Postcard Mania Giveaways:
www.postcardmania.com/podcast for Joy's book: Postcard Marketing in an Online World
www.postcardmania.com/freesamples:  For postcard samples
 
Questions: 855.980.5492
 

Wednesday Nov 06, 2024

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Gwen Riley. Gwen gives an overview of what NoviEdge is: working with small business owners (2-50 employees) and helping them to overcome the overwhelm in business. NoviEdge helps in personal coaching and consulting so that they can gain the courage needed to run the business. 
With a background in business, Gwen gives insights on why it is important to leverage one’s background and use it as a value set to bring to the table. Additionally, she mentions the importance of having a plan and exit strategy while getting into business. She goes further to explain how she got started in business, and how she was able to grow a team, by leveraging on her previous experience running a business for many years, and the desire to share this experience with other business owners. 
People into business for the freedom it offers, be it financial, or time, and in the process, they get overwhelmed. NoviEdge steps in and helps business owners in the delegation and automation of processes. Finally, Gwen talks about the role mentorship played in her life by building her confidence and helping her get into business. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Gwen RileyGwen Riley, based in Lexington, KY, US, is currently a Co-Founder at NoviEdge. Gwen Riley brings experience from previous roles at GreenBox Heating & Air. Gwen Riley holds a University of Kentucky. With a robust skill set that includes Fundraising, Management, Marketing Strategy, Public Speaking, Sales Management and more.
 
Insights from this episode:
Gwen emphasizes the importance of leaning toward one’s background
The importance of having a plan and exit strategy when one starts a business
Gwen setting up her business by using people around her, understanding that you can't do something alone, and relying on people and what they can offer
Gwen sheds light on selling her company after 11 years, and why it was important for her that the value set remained the same for the new acquisition
Gwen gives a little background into starting NoviEdge, and how she has leveraged her experience in business to want to help other people
The importance of delegating and how it allows your business to grow
The role mentorship played in Gwen’s life by building her confidence, and how she got into business
 
Quotes from the show:
“When you think about what value you bring to the company, you should always make sure that whatever your value set is that you are able to create space to bring that to the table. Whatever you do that no one else does, is where you should be spending your time” – Gwen Riley, InPowered Women, Episode #10 
“When you get into business, you kinda wanna know how to get out, and I think that’s one thing that business owners never think through” Gwen Riley, InPowered Women, Episode #10 
“You do have to have a plan, but don’t stay focused on it that you won’t allow anything to come in place of some of the things” – Gwen Riley, InPowered Women, Episode #10 
“I really enjoy business. I got into what I do because I love the game of business, I love winning, I love being able to see successes in business, I love business owners”  – Gwen Riley, InPowered Women, Episode #10
“We all went into business for freedom, some kind of freedom; whether it’s financial freedom, time freedom, location freedom” – Gwen Riley, InPowered Women, Episode #10 
On mentorship, “Having those advisors around you, and having the right people around you, makes all of the difference”  – Sharon Lee, InPowered Women, Episode #10
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Gwen Riley
LinkedIn: Gwen Riley
NoviEdge: https://noviedge.com/
Gmail: gwen@noviedge.com
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Arcus Roof: Arcus Roof.  
 

Interview of Callie Murray

Monday Sep 16, 2024

Monday Sep 16, 2024

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Callie Murray. Callie Murray is a serial entrepreneur who has run Big Fake Wedding, been in consulting, and now writing a book! She currently runs a HR company, Same Page HR, with her business partner, Matt Tanner. In this episode, she shares her journey in HR, and what the company does from onboarding, payroll, employee issues, and offboarding, and who their ideal client is. With no HR background, Callie shares how she landed in this field through a connection with Matt Tanner, and her deep love for building businesses. While she looked at this venture from a business perspective, Matt knew of her business acumen and asked her to be his business partner. 
 
Starting as a wedding photographer, Callie branched out and started The Big Fake Wedding and its success. Callie highlights running the business and why she started the business to inspire brides and grooms, promote small businesses, and encourage healthy marriages. While she later sold the business in 2016 to a lovely couple who continued to do well with the business, she explains how burnout led to this decision.
 
Finally, Callie talks about writing her book, her love for historical fiction, and how it morphed into her journey which acted as a form of therapy. While they want to grow the company, Callie says they might sell it someday. 
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Callie MurrayCallie Murray is an entrepreneur and grassroots marketer whose work has been covered in dozens of news outlets, including The TODAY Show and The New York Times. She writes a series called Project Person for others pursuing businesses, side gigs, and passion projects, and she is currently pursuing publication for her debut novel. She lives in Norcross, Ga with her husband and three daughters where they are probably hosting a potluck right now.
 
Insights from this episode:
Callie’s journey into the HR field with no background in HR after running Big Fake Wedding
Pivoting from one business to another and setting clear career choices. Callie also highlights working with a founder (Jeff Shinabarger Plywood People)  and helping many small businesses as an incubator
Lessons in businesses from running a successful business 
Transferring lessons learned from Big Fake Wedding to a new venture with Matt Tanner where she is looking for a debt-free, no burnout, recurring revenue, and healthy business
After experiencing burnout from her first business, Callie has goals and directions she wants this new venture to take
Emphasis on running a healthy business and the journey to ensure that the business remains that way, avoiding burnout and staying debt-free
Finding a sweet spot between running a business, consulting and family, Callie tells of her love for potluck
 
Quotes from the show:
"It’s probably the last thing in the world that I thought I would be doing (HR), but also, I absolutely adore it!" – Callie Murray, InPowered Women, Episode #9
"I liked the idea of having a partner, the previous business was just me in the ownership role. And then I also loved that I couldn’t do the work. It’s so easy in a small business to get sucked into doing the work." – Callie Murray, InPowered Women, Episode #9
"This is what I would say to anyone, ‘I promise you, you can do anything in business if can actually provide a living for multiple humans" – Callie Murray, InPowered Women, Episode #9
“We wanted to inspire brides and grooms, promote small businesses, and encourage healthy marriages.” – Callie Murray, InPowered Women, Episode #9 
"The big goal is we wanted to have a healthy business and to be healthy business owners. I mean we wanted to grow it: I mean if you’re not growing you’re dying" – Callie Murray, InPowered Women, Episode #9 
"There is objective staff to writing and then there is very subjective staff, and I have to take feedback” – Callie Murray, InPowered Women, Episode #9
“Were you mad at me, the author, or were you mad at the character? Because if you ever get pulled out of a book till you’re frustrated with the author, that’s not good. I don’t want, when you’re reading, for you to be thinking about me, the author, but if you’re mad at that character, fantastic!” – Callie Murray, InPowered Women, Episode #9 
“I remember somebody saying start writing! The first draft is you telling the story to yourself, get it all out. Second draft is when you start telling it to somebody else.” – Callie Murray, InPowered Women, Episode #9 
“They call writing a craft, and I think it is because you’re just building and layering and it’s not just this black and white, which is how it goes.” – Callie Murray, InPowered Women, Episode #9
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Callie Murray
Website: Callie Murray
LinkedIn: Callie Murray 
Instagram: Callie Murray 
Email: https://project-person.beehiiv.com/
Same Page HR: https://samepagehr.com/
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Oxygen XL: Oxygen XL.  

Interview of Macy McNeely

Monday Aug 19, 2024

Monday Aug 19, 2024

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Macy McNeely. Macy McNeely, founder of Sales Girls, shares her journey from resisting her father's sales teachings to becoming a successful saleswoman in network marketing. The episode highlights the power of mastering sales skills for personal and professional empowerment, emphasizing persistence, mentorship, and effective communication. The podcast also explores the entrepreneurial mindset, comparing it to climbing a summit where true success comes from perseverance. It emphasizes the importance of emotionally engaging sales events that transform participants' beliefs and create lasting impact. Macy also discusses personal growth through sales, the benefits of group coaching, and her goal of building a $20 million business while balancing motherhood. She reflects on being a role model for her children, the influence of mentorship, and the challenges of leadership, focusing on shaping her CEO role based on personal vision while balancing work and family life.
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Macy McNeelyMacy McNeely is the vibrant founder of Sales Girls, a pioneering platform that empowers women to excel in sales and transform their lives. Rooted in persistence and effective communication, Macy has become a leading figure in sales and personal development. Initially resistant to her father’s sales lessons, she eventually embraced them, propelling her from uncertainty to success in network marketing. Macy champions mindset, perseverance, and mentorship through her sales events, coaching, and the InPowered Women podcast. Balancing her $20 million business ambitions with motherhood, Macy exemplifies how to blend professional success with family life, inspiring women to achieve their dreams and thrive.
 
 
 
Insights from this episode:
Macy McNeely’s transformative journey from resisting her father’s sales teachings to becoming a successful saleswoman demonstrates how embracing key lessons can lead to personal and professional empowerment. Her initial resistance transformed into a powerful drive for success in network marketing.
Mastering sales skills is highlighted as a crucial factor for empowerment in both personal and professional realms. Effective communication and persistence in sales can greatly impact one's financial success and personal fulfillment.
The podcast compares the entrepreneurial journey to climbing a summit, emphasizing that true success comes from perseverance and overcoming challenges, rather than seeking shortcuts or easier paths.
Emphasis on how hosting transformative sales events that engage participants emotionally is essential. The focus should be on changing attendees' beliefs and creating a vision for their future, rather than merely teaching tactics.
Emphasis placed on the importance of credibility, tone, and keeping content relevant to maintain its impact.
Group coaching is valuable for learning from others’ experiences and questions. This collaborative approach can lead to powerful personal and professional growth.
Macy reflects on her desire to be a role model for her children, blending wisdom with financial success. Her vision includes being admired and sought out for advice by her family and others.
The episode discusses the challenges of leadership and the importance of shaping one's CEO role based on personal vision. Macy emphasizes that effective leadership requires balancing professional ambitions with personal well-being and family life.
Quotes from the show:
"I grew up in a household where sales were always a part of the conversation, and my father emphasized how crucial sales skills were. At first, I resisted, but eventually, I embraced his advice, which transformed my approach and led to my success." – Macy McNeely, InPowered Women, Episode #8
"Learning to communicate value effectively was a game-changer for me. It’s not just about selling a product; it’s about selling the transformation that your product or service can bring to someone’s life." – Macy McNeely, InPowered Women, Episode #8
"Mastering sales skills has empowered me not only in my business but also in my personal relationships. It’s amazing how these skills can give you greater control over your destiny." – Macy McNeely, InPowered Women, Episode #8
"Transformative sales events are about changing beliefs and emotions, not just teaching tactics. It’s about creating a vision and inspiring participants to see a future they hadn’t imagined before." – Macy McNeely, InPowered Women, Episode #8
"Group coaching has been incredibly valuable for me. Learning from others’ questions and experiences has led to significant personal and professional growth." – Macy McNeely, InPowered Women, Episode #8
"Balancing building a $20 million business with motherhood is a challenge, but it’s all about having a clear vision and using your time wisely to achieve both professional and personal goals." – Macy McNeely, InPowered Women, Episode #8
"I want to be a role model for my children, blending wisdom with financial success. It’s important to me that they see the balance I strive for between my ambitions and family life." – Macy McNeely, InPowered Women, Episode #8
"Mentorship has played a critical role in my journey. Even mentors who don’t know they’ve influenced me have helped shape my approach and vision." – Macy McNeely, InPowered Women, Episode #8
 
Resources Mentioned:
The SalesGirls
Five-Day Sales Challenge
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Macy McNeely
LinkedIn: Macy McNeely
Youtube: The SalesGirls
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
Thank you to this episode's sponsor, Schantz’s Home Improvement: https://schantzhomeimprovement.com/.  
 

Interview of Laure Hoffman

Friday Jul 26, 2024

Friday Jul 26, 2024

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Laure Hoffman. In this vibrant and inspiring episode with Laure Hoffman, a dynamic sales and leadership coach at Southwestern Consulting and founder of Work As Worship. Laure shares her journey in business coaching, leadership development, and her involvement in uplifting women through groups like Iron Forums for Women. With insights from her personal life, including her 22-year marriage, role as a bonus mom, and experiences as a grandmother, Laure offers a unique perspective on balancing professional success with meaningful personal connections. Tune in for practical advice, heartwarming stories, and empowering insights from an extraordinary woman!
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Laure Hoffman
Laure Hoffman is a dynamic sales and leadership coach at Southwestern Consulting and the founder of Work As Worship. With a career focused on advancing business and organizational objectives, Laure excels in entrepreneurial and turnaround environments, crafting visionary strategies and comprehensive plans for small businesses and social impact nonprofits. Recognized for her innovative problem-solving, exemplary work ethic, and ability to build diverse collaborations, Laure is passionate about visionary thinking, change management, and strategic leadership. As a confident, collaborative leader with a competitive drive, she takes thoughtful initiative and responsibility in all her endeavors.
 
Insights from this episode:
Laure introduces herself and shares her journey as a sales and leadership coach for Southwestern Consulting, a leadership development program leader on the West Coast, and a business consultant. Her small business, Work As Worship, encompasses these diverse roles, making her a powerhouse of knowledge and experience.
Importance of aligning personal values with business goals to create a cohesive and motivated team is highlighted.
Laure opens up about her personal life, sharing her 22-year marriage to Philip Hoffman and her role as a bonus mom to his three children. She talks about the joys and challenges of blending families and the pride she feels as a grandmother to seven grandchildren.
Emphasis on the role of continuous learning and professional development in maintaining a competitive edge in the market.
Discussion surrounding her involvement in various women's groups, including Iron Forums for Women, where she supports and uplifts women of faith in their business endeavors.
Insightful tips on business and leadership coaching shared.
Explanations surrounding the value of servant leadership are provided alongside how leading by example can inspire and empower team members to perform at their best.
Quotes from the show:
"Aligning personal values with business goals not only creates a cohesive team but also drives motivation and commitment." – Laure Hoffman, InPowered Women, Episode #7
"The most successful leaders are those who listen actively and prioritize empathy in their interactions." – Sharon Lee, InPowered Women, Episode #7
"Continuous learning and professional development are essential to staying ahead in the ever-evolving market landscape." – Laure Hoffman, InPowered Women, Episode #7
"Building strong relationships with clients and stakeholders is crucial for fostering trust and ensuring long-term success." – Laure Hoffman, InPowered Women, Episode #7
"Embracing diversity and inclusivity within an organization not only enriches the company culture but also drives innovation and growth." – Sharon Lee, InPowered Women, Episode #7
"Resilience and adaptability are the cornerstones of overcoming challenges and achieving business objectives." – Laure Hoffman, InPowered Women, Episode #7
"Servant leadership, where you lead by example, can truly inspire and empower your team to reach their highest potential." – Laure Hoffman, InPowered Women, Episode #7
 
Resources Mentioned:
Leaders Eat Last by Simon Sinek
Servant Leadership Institute
Iron Forums for Women
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Laure Hoffman
LinkedIn: Laure Hoffman
Email: lhoffman@southwesternconsulting.com 
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, Franklin County Industrial Building Authority: http://www.thinkfranklin.com.

Saturday Jun 15, 2024

Episode Summary:
In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Cheryl Smith, an agritourism manager for the Georgia Department of Agriculture. Sponsored by Cantsink, the episode delves into Cheryl's 30-year career in promoting Georgia’s agritourism, including the growth of the Northeast Georgia wine industry and various farm-based attractions. Cheryl shares her journey from nursing to tourism, emphasizing her passion for working with people, her admiration for farmers, and the importance of networking. Cheryl elaborates on the Georgia Grown initiative, which connects local agricultural products with consumers and markets. She highlights the success story of Cloudland winery and discusses the broader impact of agritourism in Georgia. Additionally, Cheryl touches on the personal satisfaction derived from engaging with nature and supporting local communities, and her commitment to mentoring and the diverse career opportunities in agriculture. The episode celebrates Cheryl's significant contributions to agritourism and concludes with her encouraging listeners to explore Georgia's agritourism offerings.
 
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Cheryl Smith
Cheryl Smith is an agritourism manager for the Georgia Department of Agriculture with 30 years of experience. Originally a nurse, she shifted to tourism, significantly contributing to the Northeast Georgia wine industry and various farm attractions. A key player in the Georgia Grown initiative, Cheryl connects local agricultural products with consumers and markets. She is admired for her networking skills, mentorship, and dedication to promoting diverse career opportunities in agriculture. Cheryl's passion for nature and local communities makes her a cherished advocate for Georgia's agricultural heritage.
 
Insights from this episode:
Cheryl Smith has a rich 30-year career in agritourism, marked by significant contributions to Georgia's agricultural and tourism sectors.
Originally trained as a nurse, Cheryl found her passion in tourism and has since become a pivotal figure in promoting agritourism.
Emphasis is placed on the key role Cheryl had in the growth of the Northeast Georgia wine industry and various farm-based attractions, showcasing her influence in the sector.
Cheryl is deeply involved in the Georgia Grown initiative, which connects local agricultural products with consumers and markets, enhancing the agritourism community.
Emphasis is placed on networking and how it allows for connections to be built across industries.
Cheryl's work extends beyond promotion; she is passionate about mentoring aspiring professionals and advocating for diverse career opportunities in agriculture.
Cloudland Winery stands as a testament to agritourism's positive impact, illustrating Cheryl's commitment to showcasing success stories in the field.
Cheryl emphasizes the personal satisfaction derived from engaging with nature and supporting local communities through agritourism initiatives.
Her enthusiasm and significant contributions continue to inspire many, making her a cherished advocate for Georgia's agricultural heritage.
Quotes from the show:
"Things kind of come and go are circular. It's really cool how you can meet people and you don't even know anything about them and then you find out all these other things when you're working with them.” – Cheryl Smith, InPowered Women, Episode #6
“... people think wineries are about getting drunk or drinking. It's not, it's about socializing, it's about talking with each other without the phones in your face." – Cheryl Smith, InPowered Women, Episode #6
 
Resources Mentioned:
Georgia Grown
A Fork In The Road TV
Georgia Department of Agriculture
Georgia Grown Innovation Center
Cloudland Winery
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Cheryl Smith
LinkedIn: Cheryl Smith
Website: Georgia Agritourism
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, CANTSINK: https://www.cantsink.com/. 

Wednesday May 15, 2024

Episode Summary:
In this episode of the InPowered Women Podcast features Tonya Powers, the Executive Director of the Franklin County Industrial Building Authority. They reflect on how they met through shared interests and Senator Frank Yen. Tonya discusses her journey from the solar energy industry to economic development. She emphasizes the importance of mentors and relationships in her career, highlighting her role in bringing businesses to Franklin County. Tonya's proactive approach, despite initial self-doubt, led her to success, showcasing the power of mindset in achieving goals. Tonya reflects on difficult times in her career, including facing opposition and panic attacks, yet finding strength and resilience. She discusses collaborative efforts in economic development, particularly in attracting businesses from other countries. The conversation shifts to workforce development, highlighting partnerships with educational institutions and the importance of mentorship. Finally,  Tonya introduces a new project called "WOW" (Women of the Workforce), aimed at empowering women from diverse backgrounds by providing access to resources and opportunities.
Sharon Lee
Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.
 
Tonya Powers
Tonya Powers is a dynamic force driving economic development in Franklin County. With a background in the solar energy industry, Tonya's journey to becoming the Executive Director of the Franklin County Industrial Building Authority is marked by determination and resilience. She's not just about bringing in new businesses; Tonya understands the power of relationships and mentorship, which she credits for much of her success. Despite facing challenges like opposition and panic attacks, she remains undeterred, focusing on collaborative efforts to uplift her community. Tonya's latest project, "WOW" (Women of the Workforce), reflects her commitment to empowering women with access to resources and opportunities. With her proactive approach and infectious energy, Tonya is making waves and inspiring others to do the same.
 
Insights from this episode:
Emphasis is placed on the need for follow-up after providing information or resources, ensuring that individuals leave with clear next steps and accountability mechanisms in place.
Tonya highlights the significance of collaboration and mentorship in her career journey, underscoring how these relationships have been instrumental in her success.
Resilience of a proactive mindset is emphasized. Despite facing challenges such as opposition and panic attacks, Tonya demonstrates resilience and a proactive mindset, focusing on solutions and pushing forward in her endeavors.
The importance of the role of education in empowering individuals, particularly women, by fostering partnerships with educational institutions and providing access to resources that facilitate personal and professional growth.
Discussion surrounding a focus on economic development and workforce initiatives ensues: Tonya's work centers around economic development and workforce initiatives, aiming to bring businesses to Franklin County and empower women through projects like "WOW" (Women of the Workforce).
The importance of personal wellness and self-care is discussed, highlighting activities like running and spending time outdoors as crucial for maintaining mental well-being and productivity.
Quotes from the show:
“I remember saying that no matter what happens, no matter what my mindset is, no matter what is what I'm facing in the community, no matter what opposition I'm up against, I cannot let that impact like how I see what I do and how I know that I know that I know what I'm good at and it may not be a lot but what I am good at, that's what I'm gonna use, right?” – Tonya Powers, InPowered Women, Episode #5
“And so, you know, there's, there's, there were, there were long stretches of times where I was like, I don't have any wins right now in my mind. But when I stepped back and I looked like collaboratively at like everything, the big picture, everything that was going on. I was like, it took that day and it took that day and it took that day and invite them all together. Now we've got this great experience that's happened here and now it's just a matter of like, telling our story, right?" – Tonya Powers, InPowered Women, Episode #5
"I remember saying, why would anybody want to do that? You know, it's not something that I'm interested in doing. And the chamber world was fun and it was just fun and economic development was way more work and just a lot. And I was like, who would want to do that? But he, he did a great job at, you know, transitioning me. And when I say a great job transitioning me, he basically took his foot and kicked me out of the nest and said, come and so I'm very, I'm, I'm very thankful for that because I never would have stepped into this role.” – Tonya Powers, InPowered Women, Episode #5
“Every role I've ever worked in was like a male-dominated field ever. And when I say male-dominated, I can almost like say that term loosely. Now, because I feel like that's changing so rapidly.”  – Tonya Powers, InPowered Women, Episode #5
“And, and it was only, it was built during my greatest opposition when I was literally suffering the most in every, every area, you know. And, that, like, built so much, you know, professionally for me that I'm like, I, I could not do my job today if I had not had that time of what I felt like was the death of my career.” – Tonya Powers, InPowered Women, Episode #5
“A great example in March of this year, I was on, I was part of the SEDC, which is the Southeast Economic Development Council. I was with their Korean delegation and we went, visited a week in Seoul, Korea. We went back and forth with an iPhone for probably two hours in one of the meetings that I had, which was great. It was so good. They needed one person that would sit down and Google translate with them for two hours and tell them the benefits of doing business in the state of Georgia in the United States. That for me was like the greatest because, and that's what led me into,, a lot of the things that we're kind of like trying to work on now, you know, and just trying to bring to life, you know, how can we find people that don't understand the value that they carry and the greatness inside of them and just rip it out of them and put on the flatter and say, look what you're doing, like, look how great you are, you know."  – Tonya Powers, InPowered Women, Episode #5
 
Resources Mentioned:
WOW (Women of the Workforce)
Camp Amplify
The Department of Labor
The University of North Georgia
 
Sharon Lee
Email: sharon@pinnaclestrategicadvisors.net
LinkedIn: Sharon Lee
 
Tonya Powers
LinkedIn: Tonya Powers
Website: Franklin County Industrial Building Authority
 
Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes.
 
This episode was produced and managed by Podcast Laundry.
 
Thank you to this episode's sponsor, Camp Amplify: www.CampAmplify.org.

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InPowered Women

Welcome to the InPowered Women podcast, a platform dedicated to celebrating the remarkable journeys of women in leadership roles. Hosted by Sharon Lee, Principal of Pinnacle Strategic Advisors, this podcast delves into the diverse and inspiring stories of women who have overcome challenges, shattered glass ceilings, and achieved remarkable success in their respective fields. From groundbreaking entrepreneurs to visionary executives, each episode is a testament to the resilience, tenacity, and determination of women everywhere.

Through candid conversations and intimate interviews, we explore the triumphs and tribulations of these trailblazing women, offering valuable insights and lessons for listeners. From navigating male-dominated industries to balancing work and family life, our guests share their experiences, struggles, and strategies for success.

But the InPowered Women podcast is more than just a collection of stories. It's a platform for fostering mentorship, empowering individuals, and catalyzing positive change. We believe in the power of mentorship to uplift and inspire the next generation of leaders, and we're committed to providing a supportive community for women to connect, learn, and grow.

Whether you're a seasoned professional, an aspiring leader, or simply someone seeking inspiration and empowerment, the InPowered Women podcast has something for you. Join us as we celebrate the resilience, tenacity, and achievements of women in leadership roles, and embark on a journey of empowerment, enlightenment, and transformation. Welcome to the InPowered Women podcast, where every story is a beacon of hope, courage, and possibility.

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